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Lex Laviolette

Hello! I am a senior Communication and Media Design student at the University of Texas at Dallas. During my time at UTD, I have developed a passion for digital marketing. The pursuit of my degree as well as my experience as the Communication Chair of UTDallas' Student Government has helped me hone my skills in social media strategy, brand management, and SEO marketing. I am eager to apply these in a professional setting and continue to learn from industry leaders!

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Work Experience

UTDallas Student Government

Communications Chair      May 2024 - Current

  • Manages all Student Government print marketing and social media accounts, tailoring marketing campaigns to each platform’s respective audiences.

  • Increased average platform impressions by 160% through increased brand recognition and content consistency.

  • Coordinates the creation of effective and brand compliant visual graphics and written copy.

  • Communicates with other Committee Chairs to understand and comply with their events’ marketing needs.

UTDallas Animation Lab

Marketing Lead      July 2025 - Current

  • Coordinates the digital and print marketing for the short films produced by the UTDallas Animation Lab.

  • Planned, executed, and presented the premiere for the short film The Kraken’s Tooth and doing so 20% under budget.

  • Creates marketing materials that comply with the Lab’s branding guidelines and coordinates the creation of each film's marketing style guides.

Skills & Certifications

  • Project Management (Proficient with Trello, Asana & Jira)

  • Graphic design (Proficient with Photoshop, Illustrator & Canva)

  • Video editing (Proficient with Premiere Pro & After Effects)

  • Photography & Videography

  • Google Project Management Certificate

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